Welcome to our
Sustainability Report 2025

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Thank you for reading our Weetabix Food Company 2025 Sustainability Report.

As home to some of Britain’s most famous and iconic brands including Weetabix, Weetabix Minis, Alpen, Ready Brek and Weetos we aim to set a high bar for the category through our commitment to British wheat and to tasty, nutritious products. Our ‘Change for Even Better’ strategy continues to make progress, and I am excited to share an update on our progress here.

Colm O’Dwyer, Managing Director

View and download our 2025 update

Our progress at a glance

14 Farms

Involved in our lower carbon wheat project to cut greenhouse gas emissions during wheat cultivation

Better Boxes

A successful trial at our Corby plant achieved a reduction in the Greenhouse Gas emissions of our packaging of 40%, with the potential to extend across our business.

Stretching Targets

Our new scope 1 & 2 science based targets are now targeting an ambitious 54.6% reduction target by 2033.

Great Starts

We hit the milestone of more than 25 million breakfast servings donated via Fareshare since 2021, against our original target of 3 million a year for both Fareshare and Magic Breakfast.

Equal Pay

We achieved a negative gender pay-gap for both mean and median pay for the first time in our history.

Shared Values

100% of our suppliers are now signed up to our ethical terms and conditions - another first for us in 2024/25.

Our Sustainability Progress

The video shows some of the highlights of our journey so far.

Our business in numbers

Stages of Weetabix Stages of Weetabix

"Through Change for Even Better, our goal is to provide tasty, nutritious products that nourish the nation. We are committed to doing this in a sustainable way."

Our Strategy: Change for Even Better

2024 marks the fifth year since we formed the Change for Even Better sustainability strategy to draw together our initiatives and ambitions under a clear vision, supported by four key pillars of action – Sourcing Responsibility, Product Responsibility, Operational Responsibility, Social Responsibility.

The different pillars allow greater representation of departments across our company in the work to deliver our strategy. This adds value and ensures our progress is informed by colleagues with a broad range of perspectives.

View our 2024 update leaflet