The UK’s number one breakfast cereal, Weetabix[1], has again become a social media sensation this week with the latest food trend – Overnight Weetabix.

The #OvernightWeetabix hashtag has already amassed 20 million views on TikTok and shows users creating part-breakfast, part-dessert creations with the iconic breakfast cereal. The variations have ranged from Tiramisu, cookies & cream cheesecake, to banoffee and apple pie.

Gareth Turner, Head of Brand at Weetabix Food Company, said: “Here at Weetabix we are always encouraging people to eat their Weetabix in different ways, so we’ve been thrilled to see TikTok users creating such delicious and innovative recipes. With many getting involved, we’d encourage retailers to ensure they are well stocked with Weetabix.”

[1] Kantar, 52 we 31.10.21

Deeside Cereals Acquisition

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…

Read More

The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …

Read More