Pillar 1
At Weetabix, we are committed to helping our farmers on their journey to producing net zero carbon wheat while enhancing soil quality, improving crop resilience and managing the risks presented by the uncertain environment in which they are working.
Continued our carbon footprint study to cover 14 farms within our Weetabix Growers Group, assessing their emissions over multiple years.
We have grown wheat across 185 hectares of land using reduced nitrogen fertiliser.
Removed Palm Oil and Soy from the majority of our products and maintained Rainforest Alliance certification for our cocoa.
Ensured that 100% of our ingredient suppliers are signed up to our ethical terms for
procurement, up from 98% in 2023.
*Farm office situated within 50 miles of Weetabix Mills
Continued our carbon footprint study to cover 14 farms within our Weetabix Growers Group, assessing their emissions over multiple years.
Working towards our commitment to have no deforestation across our primary deforestation-linked commodities by December 2025.
Maintaining our commitment to source wheat from farms within a 50-mile radius of our factory.
"Working with our growers to help them understand how to reduce nitrogen inputs to wheat production and assessing the potential for carbon sequestration present the biggest opportunities for emissions reductions, as well as water quality and biodiversity improvements."
According to a study quoted by the United Nations, production of the food we eat could be responsible for more than a third of global greenhouse gas emissions. This means reducing food-related emissions is a crucial part of tackling climate change.
We believe that consumers who want to reduce their carbon footprint can make a significant difference by looking at what they eat and choosing British foods with lower food miles where it is practical.
We source all the wheat for our core Weetabix range (Weetabix Original, Weetabix Chocolate, and Weetabix Banana flavour) from within a 50-mile radius of our Burton Latimer factory. This means our products offer a lower food mile choice for people to put into their bowls at breakfast time than many other options.
