The UK’s number one breakfast cereal, Weetabix, returned to TV screens In January with a topical and light-hearted New Year creative. The campaign encouraged the nation to start the day right with versatile, inspirational recipe ideas and featured the by-line now synonymous with the brand – ‘Have You Had Yours?’. 

The £2million campaign, set to reach 70% of the UK population five times each, ran across TV, Video on Demand, online and social media platforms through January and February. Retailer-specific activity included online advertising via Criteo and ‘Pay Per Click’ investment to ensure Weetabix was top of mind for the health-seeking audience, as up to 30% of Weetabix sales are now made online. 

To support the ATL campaign, instore and online retail featured a ‘Superfood’ message highlighting Weetabix Original and Oatibix’ nutritional benefits, including 100% wholegrain, high in fibre and added vitamins and minerals, helping shoppers to make healthy choices this New Year.  

Gareth Turner, Head of Brand at Weetabix Food Company, comments: “The new TV ad and in-store campaign kick started another big year for Weetabix and builds on our ongoing commitment to driving category sales. In 2020 we made our biggest marketing investment for more than a decade and this campaign set Weetabix up nicely for a host of exciting activity throughout 2021, including our exclusive partnership with The Football Association. 

“Start the year with an Original Superfood’ built on the insight that 40% of the UK said that they ate more during lockdown, and a significant 80% want to make greater attempts to stay healthy – so we were looking to inspire Brits to start 2021 (and the day) in the best possible way.” 

Deeside Cereals Acquisition

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…

Read More

The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …

Read More