Weetos, the tasty family brand from the Weetabix Food Company, is back with an exciting new offering this spring: Weetos Chocolatey Hoops Caramel flavour. Caramel’s proven association with indulgence and nostalgia[1] means this NPD looks set to fly off the shelves! The latest delicious addition to the Weetos portfolio will allow shoppers to start their day with a flavour fix that they can feel good about, with strong taste credentials and no red traffic lights.

Available in 420g packs, Asda will be the first to stock Weetos Chocolatey Hoops Caramel flavour from April before they become available nationwide. This new launch presents an opportunity for retailers to entice new consumers and delight existing ones, encouraging sales of Weetos year-round. Identified as one of the top flavour trends of 2022, with 86%[2] of people finding it an appealing taste, Weetos Chocolatey Hoops Caramel are hitting the market at the perfect time to meet the trend for affordable treats.

Alongside digital marketing and targeted influencer activity, in-store promotions and merchandising will ensure Weetos Chocolatey Hoops Caramel flavour are unmissable in the aisles. Just like 99% of Weetabix Food Company’s portfolio, Weetos Chocolatey Hoops Caramel flavour are HFSS compliant, high in fibre and boast strong nutritional credentials. They are bursting with vitamin D* for strength and iron for alertness & vitamin B12* to help release energy.

Charlie Boland, Weetos Brand Manager, said: “The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1m UK households[3]! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category[4]. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product.

“After the popularity of our award-nominated Weetos Chocolately Orange Hoops, launched last year, we know that innovative new flavours of Weetos have real appeal and drive purchasing frequency. I can’t wait to see shoppers flock to store to get their hit of caramel tastiness!”

Weetos Chocolatey Caramel flavour is initially available at Asda from April with an RSP of £3.29 (£2.50 promo).


[1] Join The Dots Breakfast panel (Aug 22, 198 respondents polled)

[2] Join The Dots Breakfast panel (Aug 22, 198 respondents polled)

[3] Kantar 52 w/e 25.12.22

[4] Nielsen Value sales 52 w/e 31.12.22

Deeside Cereals Acquisition

The Weetabix Food Company is pleased to announce that on Friday 1st December 2023, they completed a deal to acquire Deeside Cereals from Wholebake Limited. The acquisition will strengthen the Weetabix Food Company, bringing new…

Read More

The cost-of-living crisis won’t dampen the power of trusted brands, reveals Weetabix survey

The Weetabix Food Company, makers of the nation’s favourite breakfast cereal[1], has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted, healthy brand still resonates. …

Read More