Q&A with Virginia Farbon, Weetabix Brand Manager
"Having been brought up on a family farm I developed a passion for farming which, after studying marketing, I’ve been able to draw on in my role at Weetabix. When I arrived and learned of our 50-mile radius sourcing story, I knew we had to shout about this from the rooftops! I am so pleased that the business has got behind this initiative and can see its importance."
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA1.jpg)
How important is it for Weetabix to manufacture its products in a sustainable way?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA2.jpg)
Why does Weetabix have such a strong commitment to using British wheat grown within 50 miles of its factory?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA3.jpg)
Your family is involved in farming. Is this where the passion for the project came from?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA4.jpg)
How important is Weetabix to the farming community in Northamptonshire?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA5.jpg)
Why are wheat farmers appearing on the packaging for the first time?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA6.jpg)
You are also introducing the NaviLens code on to Weetabix packaging for the first time. Why?
![](https://weetabix-food-company.honeydigital.co.uk/wp-content/uploads/2023/10/Thumbnail_QA7.jpg)